Consumer and Buying Behavior Research Paper Example | Topics and Well Written Essays - 2000 words

Consumer and Buying Behavior - Research Paper Example Marketers are using different means to analyse the factors that affect the consumer behaviour of the target market audience so as to ensure that their product mix is largely in tune with the needs and wants of the consumers. Marketers spend billions towards conducting surveys and reviews and also try to analyse the purchase behaviour in order to capture the mindset of the customers and underline the aspects that help analyse the consumer behaviour of the target market audience. The present study would also try to analyse the consumer behaviour of the customers for the online game ‘Dragon Nest’. The study would particularly try to analyse the factors that customers analyse while making the purchase decision for this type of a product. Literature Review Consumer behaviour is largely a psychological aspect that involves understanding the psychology and the thought process of the consumer undertaken in the minds of the consumer while making a purchase decision. Researchers o ften use the term determinants that are essentially independent variables that effect consumer behaviour. These factors include personality, income levels, level of education, lifestyle as well as peer groups and other social contacts. In addition to this situational aspects form the most important of the aspects that affect the consumer behaviour. Situational aspects include the physical surroundings as well as task definitions and the other physical aspects. These have a critical role in the thought process of the consumers and determine their needs and want and also determine the factors that are evaluated by consumers while making a purchase decision (Shaw, 2001, p.85-90). Figure 1: Determinants of Consumer Behaviour (Source: Shaw, 2001, p.89) The process of purchase decision largely involves the steps of recognising the problem that is succeeded by searching information on the available options, attitudes and lifestyles of the consumers, aligning the information with the aspect s of personality and lifestyles and behaviours and finally evaluating the various available alternatives and options available before them and making a final purchase decision. The behaviour and attitude towards a brand or a product does not end with the final purchase but also includes a post purchase evaluation. This is very important in the present competitive environment where the success of a firm not only comes from its ability to attract new customers but to also retain the existing customers. This aspect also assumes considerable significance in the online social networking age where reviews and feedbacks of peer groups are very pivotal in affecting the psychology of the new and potential customers (Kardes et.al, 2010, p.189). In order to deeply analyse the purchase decisions and consumer behaviour, the Black Box Model of Consumer behaviour can be applied. The figure below shows the model in conceptual form. Figure 2: The Black Box Model of Consumer Behaviour (Source: Sandhu sen, 2008, p.240) The Black Box Model as illustrated above in Figure 2 largely proposes the mindset of the consumer as a black box and includes the characteristics of the consumer as

Eng DB 4 Essay Example | Topics and Well Written Essays - 750 words

Eng DB 4 - Essay Example Its’ prose possesses a lyrical quality which we generally come across only in poetry. It is a love story in which the exquisite understatement only serves to highlight the passion. On further perusal, we are immediately struck by the wealth of imagery cleverly used by the author. Undoubtedly, as Anne Beattie says, â€Å"Seconds and symbols are left to sum things up.† We are almost swamped by the tidal wave of imagery and symbolism that carries us through the story. Snow, contrary to its’ usual connotation of cold and desolation, is here used as a symbol of the love that â€Å"somebody† has for â€Å"her lover† – a love that is pure, fresh and warm [warm? snow?]. This kind of contradictory symbolism gives us the first hint of impending tragedy and somehow fixes for us the disconnect that exists right from the start in the attitude of the two lovers towards their relationship. The chipmunk is the girl – cherished in her lovers’ arms and carried to a house in the winter countryside. He is obviously older than she is and is rather bemused that this creature has come to share his world. Their house, in its’ winter isolation, appears to signify that their love needs to be insulated from the rough and tumble of everyday life if it is to survive – again an indication of the fragility of their relationship. The only intruders are transient visitors. The ‘scraping’ during the first week is symbolic of the lovers getting to know each other, discovering the layers of their past lives like â€Å"wallpaper under wallpaper.† The yellow paint signifies the beginning of their new life together, attempting to put their past behind them. Once more, that stubborn vein of cynicism that runs through the story comes into play - the grapes represent the past which refuses to go away and lurks just beneath the surface, waiting to â€Å"tenaciously push through† the fabric of their present. The fireplace is the token of the warmth of their love, which is amazing